Club Membership Report
by Kelli McDoulett, ATM
Lieutenant Governor of Marketing
We are already a few months into the new Toastmaster year. And what an
exciting year it will be!
At the end of August we have already chartered two new clubs and our
membership numbers are steadily increasing.
Let's keep those clubs growing! Our goal is at a minimum 20 people
per club. You can do it! If you are needing some help please let me
know. We have resources to help you.
Special recognition is given to:
Art Nieto - Club Extension Chair.
Two clubs chartered so far, and a two page list of more to come. He and
his committee put together demonstration meetings and helped new clubs
organize.
John Kretser - Chairperson for
the committee that helps struggling clubs - He is a Toastmedic Extraordinaire.
Colleen Humpal - Membership Chair
- follows up on the telephone referral leads and leads the adventure of
membership campaigns.
Membership Campaigns
The first round of District 3 membership campaigns has begun. The bell
has rung and Toastmasters around Arizona are sparring to be the winner.
The Leaders in Service Campaign is
a chance for you to use your top 3 leadership for any chore you may have
but don't have time to get to. You will win a day of our time in any way
that is beneficial to you: cooking, cleaning, baby-sitting, painting, Christmas
shopping (on your bill, of course). Be creative, we will do it. Leaders
In Service runs from August 1 through October 31st.
So, how do you win? Build your club membership by signing up
the most new Toastmasters. When the new Toastmasters has joined make sure
you annotate your name and club number on the form 400.
We'll have 3 winners. There is a minimum number of new members
to earn the service day, which will be verified by Toastmasters International.
Here are the minimum service days for each district leader:
Kelli McDoulett, bring in a minimum of 6 new members.
Jodie Kay Petra, 9 members minimum
Nancy Starr, 12 members minimum
Winners will be announced in the next Roadrunner.
The second campaign runs through the Toastmaster fiscal year, 1 July
97 - 30 June 98. Be the person to sponsor the most new Toastmasters
during the year and win a round-trip ticket to the International Convention
in August of 1998 in Palm Desert, California. An average of two new members
per month is the minimum and will be verified. The winner will be announced
at the July Jubilee.
Don't forget the Toastmasters International Campaign. Sponsor
5 new members and you'll receive a newly minted "It's Your Move" pin. Sponsor
10 and you'll receive the coveted Gold Star. Sponsor 15 and receive the
classic Toastmasters necktie or ascot scarf.
Beat the Clock!!!
Every year between May 1 and June, Toastmasters International sponsors
another club building campaign: Beat the Clock. To qualify, a club must
bring in 5 new, dual or reinstated members. This year two clubs rose to
the challenge and became Beat the Clock recipients. In addition to their
200 points per member for the Distinguished Club Program, they received
their choice of either a module from The Successful Club Series or The
Better Speaker Series. Many of you were close. Let's do it next year!
Last years winning clubs were:
Real Talkers ,#641 and In Ahwatuke, #4873.
LET'S DO IT AGAIN!!!
Used Cars and Toastmasters
The Toastmaster's International Convention had many educational sessions
to attend. The adventures of Toastmasters and Used
Cars: Selling Strategies for Tomorrow's Membership was one such
session that I attended, given by Scott Williams, DTM. Scott explained
that there are five steps of selling Toastmasters to your guests.
Greeting, qualifying, presenting, overcoming objections, and closing the
sale.
1. Greeting. Are you greeting your guests when they come in to
your meeting? Are you making them feel welcome?
2. Qualifying. First, find out if Toastmasters is right for them.
Second, everyone is qualified, so make sure they feel comfortable in your
environment. Third, ask questions to find "hot buttons". Talk about everything
but Toastmasters. Find out what interests them and use that to your advantage.
Everyone always qualifies!!!
3. Presenting. Sell the benefits of Toastmasters, not the features.
In other words, show them the pot at the end of the rainbow, not the path
leading to it. Only present what you are attempting to sell. The shorter
the better. Don't make a 1 minute WIIFM ("What's in it for me) speech into
a ten minute bore. Let the guest ask lots of questions.
4. Overcoming Objections. Don't confuse not asking to join with
"no". Here are some common objections: "I can't afford it." - compare the
cost of membership to going to McDonalds. "I'm too busy" - The speaker
sets the pace. "I'd like to think about it before deciding." - Give them
a reason to join now. "I'd like to think about it before deciding." - Give
them a reason to join now. "I wan to look at other clubs first." - This
is great, tell them you'll be looking forward to seeing them again at their
meeting.
5. Closing the Sale. Make sure that you help your new member
get started.
* Toastmasters form 400 filled out correctly
* Dues are paid for 2 - 7 months
* Exchange C & L manual for application (if you have one)
* Assign a coach or mentor
* Schedule an ice breaker
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